Sustainability efforts fuel data center market growth
Tuesday, Dec 24th 2013

Over the past few years, the data center market has experienced rapid growth. Increasing customer demands for application support, data storage and disaster recovery programs have spurred market expansion, and experts predict that this trend is set to continue. However, while infrastructure advancements and new strategies for business continuity have led to previous market growth, industry analysts forecast sector growth as a result of increased demands for green technologies.

According to a recently published MarketsandMarkets report, Data Center Networking Market, the global data center sector is poised to reach $21.85 billion by 2018, a considerable increase from the $12.49 billion posted in 2013. This market expansion will come at a compound annual growth rate of 11.8 percent from 2013 to 2018, with the majority of this increase driven by heightened investment  in the U.S. and Canada. 

"MarketsandMarkets expects North America to hold the largest market for data center networking, in terms of geographical territories and over the next five years, APAC region is expected to experience the highest spending in the data center networking market," the report stated. 

Factors leading to market growth
A number of emerging enterprise needs are driving market expansion forecasts, including heightened demand for video, mobile services and support for mission-critical business applications, according to MarketsandMarkets.

One of the biggest factors creating growth is an increased focus on deploying environmentally friendly systems within data center facilities, stated Research and Markets.

"With an increasing number of restrictions and regulatory requirements being implemented by the regulatory authorities, there is a need for data center equipment with high-performance capabilities to be incorporated as part of the data centers," the source stated.

As part of these efforts, data center designers and operators are seeking ways to lower the energy consumption of their facilities and improve the power usage effectiveness rating. An effective solution to address this issue is implementation of temperature monitoring systems to control server room temperature.

Cooling systems are one of the most power-hungry data center assets. With a temperature monitoring system in place, data center operators can run facilities at higher temperatures, according to new guidelines from the American Society of Heating, Refrigeration and Air-Conditioning Engineers. Data Center Knowledge pointed out that facilities can now be operated at temperatures as high as 80 degrees Fahrenheit, and a temperature monitoring system, with a high temperature alarm in place, can help facilities achieve this without harming the servers and other critical equipment.